
PEDRO LÓPEZ SELA
Whether educating cohorts of thousands of entrepreneurs in Hangzhou, DC, Santiago or London, or an intimate group of 100 leaders for a big corporation, Pedro connects with global audiences in an extraordinary way. He was born as an entrepreneur in the early 90’s and started educating entrepreneurs globally in the 2000’s. Ever since, he has been committed to helping individuals and organisations thrive. Pedro has coached and trained over 5,000+ leaders in America, Asia, and Europe.
Pedro is known for his ability to simplify complexity, identify inefficiencies, connect dots, and imagine ideas that drive meaningful outcomes. He is an internationally recognised thought leader, seasoned entrepreneur, battle-tested coach, and sought-after keynote speaker on business strategy, growth, technology, and innovation.
As a business coach, Pedro works with impact driven CEOs and their leadership teams to scale their organisations and make a dent in the world. He brings his own experience and expertise as an entrepreneur, and his record as a coach, to deliver solid results that build to their success.
Pedro is also a professor, consultant and international speaker at organizations such as MIT, EGADE Business School, Universidad Católica de Chile, US NSF, US DoS, IDB and WIPO, to name a few. He is an international speaker and has shared the stage with thought leaders such as Steve Blank, Bob Dorf, Alexander Osterwalder, Jeff Hoffman, and Yves Pigneur, just to name a few.
As an accomplished author, Pedro has written books on business strategy, growth, technology, sustainability, and innovation. He is a member of various boards of organizations and global corporations that focus on entrepreneurship, technology, innovation, futurism and gender. And as a prolific speaker, Pedro gives +50 talks a year to audiences of all sizes around the world. He has been profiled in a wide range of media outlets, including Warner Media, Grupo Imagen, History Channel, Grupo Expansión, Forbes, and Entrepreneur, among others.
Since 2000, Pedro has become a growth partner for CEOs. It offers a tailor-made program to scale your operations, based on its extensive experience, deep operational knowledge, and proven processes used by thousands of organizations around the world. These are the tools and best practices that have helped intermediate companies scale faster, stronger, easier, and with less drama.
With a mother from Mexico, a father from Spain, ancestors from France and the Middle East, and living and spending significant periods of time in Canada, Chile, Mexico, Panama, Peru, Spain, the UK and the US, Pedro brings a holistic, diverse, and international perspective to everything you do. His work has taken him to America, Asia and Europe.
As a private investor in StartUps and ScaleUps, Pedro enjoys spending time with his family, making coffee, reading, listening to music, building with Lego, watching movies and riding his bike.


“Pedro challenges you every step of the way. He knows how to inspire teams and enable them to imagine and become curious. He empowered us to redesign our strategy, develop an execution plan accordingly and we had a lot of fun in the process. Now, we are more suited for this everchanging market we face nowadays.”
Carlos Zubirán Commercial Operations Head at Sanofi Pasteur

“Pedro is very amicable and has a great ear. His gift to find the source of our challenges and to help us navigate through our own distractions, has been an exceptional asset to our growth. We appreciate his clinical assertiveness and believe with his clarity we will continue to thrive.”
Gerardo Groenewold Vice President of Personnel Management at Grupo Televisa.

“Pedro’s focus on practicality and low tolerance for nonsense is what makes him an exceptional coach. His books, tools and coaching are very much straightforward. That is why he has been our growth partner for so long.”
Ignacio Aguiriano

“Pedro and his tools have been at the core of our culture from the beginning. He has been one of the critical keys to our leadership and growth. He helped us reinvent ourselves and plan for uncertainty, which comes in especially handy at these strange times.”
Alfonso Araujo CEO at Innovation HUB Tec-China.

“It is remarkable to engage in a conversation with Pedro. His broad knowledge and experience always enhance our conversations. His relentlessly direct coaching is refreshing and honest. He has pushed us to exponential growth since the beginning.”
José Manuel Aranalde International Area Manager at E. & J. Gallo Winery.

“Pedro’s diverse experience and knowledge in so many industries and geographies around the globe are unparalleled. It is impossible to ask him for advice on a specific pain and not get a couple of examples at least. This is what helps us learn, react, plan and execute at a pace we would have never thought possible.”
Juan Carlos Madrigal Marketing and Client Engagement Head at Citi Private Bank Latin America.

“Pedro is truly a visionary. He leverages his experience to consistently empower others, creating a new generation of entrepreneurs in his trail and encouraging others to become ecosystem enablers. His journey has only started. I am excited to see how much more impact he can create.”
Sebastián Molina Gasman Venture Capital Impact Investing at Seedstars.

“Pedro wakes you up. He empowers and inspires you to change and improve things, to make the world a better place. That requires skill and determination among other things that Pedro has and shares generously with everyone. He builds you up. Work with him, you will achieve things you did not think possible.”
Gabriela Romero CEO at the Chilean Association of Technology Transfer.

“Pedro is an experienced entrepreneur, innovative and passionate about venture building. He can easily discover the skills of people and empower them to bring out their best. Pedro is focused on value delivery; this is how he achieves his purpose of Empowering Leaders for a Better World.”
Miguel Sainz Vice President of Sales & Marketing at AMSU.

“Pedro is a relentless entrepreneur that is on a mission to empower other entrepreneurs to thrive. He not only inspired me in my entrepreneurial journey but gave me the right tools to achieve success. He is a futurist that is able to turn the future into current opportunities.”
José García Co-Founder at Eprezto.

“Pedro is one of the most innovative entrepreneurs I’ve met. We’ve participated in his programs which have been an inspiration for us. Pedro is a great business partner and an even better friend. The trust and confidence he instils in you is amazing. We cannot wait to see what else he has in store for us in the near future and beyond.”